The Cosco Connection

The Costco Connection

Customer and Organization Magazine

Audience

The demographics for The Costco Connection are as follows:

-Gender:

-Male: 39.6%

-Female: 60.4%

-Age:

-Age 25-34: 8.3%

-Age 35-44: 14.6%

-Age 45-54: 24.2%

-Age 55-64: 26.7%

-Median Age: 55.6%

-Marital Status:

-Married: 81.7%

-Any children in household: 33.0%

-Age 30-39 with children: 79.2%

-Age 40-49 with children: 75.4&

-Home Ownership:

-Own home: 89.9%

-Median home value: $369,700

-Employed: 66.0%

-Education:

-Any college: 88.1%

-Graduated college: 60.2%

-Postgraduate: 24.5%

-Household Income:

-Median Household Income: $113,200

-Median net worth: $696,000

-Employment:

-Self-employed: 41.6%

-Own their own business: 31.7%

In terms of circulation, The Costco Connection has the highest circulation rate. Currently, The Costco Connection is circulated to over 18,986,000 people.

The average age of readers is 55 with a household income of about $113,000 a year. This average reader is the average Costco customer, meaning your average family head looking for bulk and household items. This is seen in The Costco Connection ads that feature average household products that are found in bulk at Costco. Examples of ads within The Costco Connection are probiotics, Windex, vitamins, laundry detergents, laptops, furniture, and other electronics. These kinds of advertisements appeal to this age groups needs the most, since they not only want products to support their family, but leisure products as well such as electronics and jewelry.

Editorial Philosophy

The magazine’s specific focus is to give Costco customers a magazine featuring appealing, contentious, and informative content all while providing customers with the newest products and uses of these products. The Costco Connection’s specific approach to content is to offer readers previews of their products but to also provide them content they’d enjoy and benefit reading from. The Costco Connection has one of the most loyal, captive and buying populations in the world. Costco is the only organizational magazine that has over $18 million consistent readers that are loyal and dedicated.   Costco is a loyal brand and customers of this brand have become loyal to the magazine since it portrays the same quality, bang for your buck, and personalization that Costco’s warehouse stores offer.

Editorial Formula

The Costco Connection always features notes from the editors and publisher to further plug in Costco products and allow customers to feel a deeper connection to the company. There is also always “dialogue letters” section for readers to give their own opinions and comments to feel respected and valued by the company itself. The magazine then goes on to feature a fresh views, consumer connection, financial connection, and informed debate sections. These sections feature interactive and informative content to provide the reader with entertainment and helpful tips using Costco products and resources. The Costco Connection also always features a celebrity that would appeal to those in their 40s-60s since that is their main age range. Then, depending on the season, a makeover or other how to is featured to show readers how to integrate Costco products into their everyday lives. To end the magazine, a Shop Costco.com section is featured followed by special events and updates within the company.

Organization          

            The Costco connection is published by Costco Wholesale. Costco own over 671 warehouses and owns the brand Kirkland Signature. It is headquartered in Washington state and is lead by Publisher Ginnie Roeglin and Editor David Fuller. The magazine has over 40 employees that include art directors, graphic designers, circulation assistants and administrative assistants. 

Advertising/Editorial Ratio

            The magazine has a total of 81 pages. Out of these pages about 45 were ads. The whole magazine you could technically consider an ad but many of the blatant ads are for the Costco brand Kirkland.   This gives about a 55 percent advertising to editorial ratio.

Editorial

            The magazine’s editorial content matches its philosophy and audience very well. The magazine features a “Back to Basics” feature that shows Costco customers how to cook hearty, healthy meals. It also features a “Makeover Madness” article to transform your backyard. This all fits in very well with Costco Connection’s philosophy of providing the reader informative and relevant information for their lives.

Design

The magazine was definitely designed for their audience. The text is always either quite large or bold or on a white or stark background to make it easy to read, which is appealing to their average reader. Pops of very bold color bring the jaded eye into the ads that plague the magazine. Pictures within articles do not drive the design since the written content is the most important part of this aspect of the magazine. However, ads consume at least half a page to a page of space to make sure it stands out among the text in the magazine.

MatchBook Magazine

Matchbook Magazine

Digital Magazine

Audience

Matchbook magazine is a digital magazine that was designed for the girl they call the Matchbook Girl. The Matchbook Girl is the digital magazine’s target demographic to a T. The target age range is women between the ages of 24-40. Matchbook’s website states that their reader, “views the world through rose colored glasses, loves to throw dinner parties but burns the roast, values eccentricity over convention, is the first to laugh at her own jokes, could happily live off of red velvet cake, and has a signature shade of lipstick.” The magazine gives numerous more examples of the kind of woman that would read their magazine but the bottom line is that readers are women who are intrigued by the charmed life. They don’t necessarily leave the high-class, sophisticated lifestyle, but they’re willing and hopeful to try to.

The digital magazine has an online readership of about 75,000 a month. Since the magazine covers everything from past and present fashion, décor, the arts, travel and culture, it attracts such a wide range of readers that consistently digitally flip through the magazine every month.

Due to the advertisements, one can tell that readers are modern fashionistas with a flare for the preppy. This is seen through the Vera Bradley, Lily Pulitzers, and various online boutique stores that are featured as advertisements throughout the magazine.

Editorial Philosophy

According to Matchbook’s website, the magazine is an “online lifestyle publication celebrating classics – shaken not stirred.” The main focus and goal of the magazine is to present readers with ideas to create a life they adore. The magazine is a woman’s “field guide to a charmed life.”

The magazine uses editorial pieces featuring captivating memoirs, stately homes, tasty gelato, luscious lipsticks, and tantalizing travel places to lead their “rose-colored glasses” women into the charmed life they crave and deserve.

The name Matchbook was chosen by the co-founders for its flea market-like feel that “conjures up lots of memories and vintage nostalgia.” This fits perfectly with the kind of charmed, vintage, and affordable women that read the magazine.

Editorial Formula

Matchbook Magazine features about five different categories of content:

  1. Fashion: The fashion theme is present throughout the magazine due to the transitional ads that add more substance to the fashion pieces they feature in articles. Entire outfits, from makeup to shoes are featured in 2 page spreads to show the season’s newest styles and trends for the charmed readers.
  2. Décor: The magazine features themed spreads based off of museums, outdoor locations, estates, and restaurants in classic parts of Europe and the traditional south. The spreads offers a more realistic version of these décor styles to readers to mimic in their own homes.
  3. The Arts: The magazine features famous works of arts and explains to readers the history behinds these works. The magazine delves even deeper into the work of art by providing fashion and décor that matches the piece.
  4. Travel: The magazine features eclectic, relaxing, and realistic travel spots for readers to visit whether it be through a day trip or week long trip of fun.
  5. Culture: The magazine aims to help enhance and bring culture the minds and eyes of readers. Matchbook does this by providing feature articles on those women who are living the “charmed life” to the fullest.

Organization

Matchbook is very unique when it comes to organization. The two co-founders of the magazine, Katie Armour and Jane Lilly Warren launched the magazine in January of 2011. Armour serves as the Editorial Director and Warren as the Creative Director. What is so unique about their partnership is that they live on polar opposite sides of the country. Armour lives and works from the East Bay area of California while Warren lives and works from Philadelphia, Pennsylvania. This virtual office is strongly run through very open lines of communication tied through phone calls, emails, and blog posts between all team members.

 

Design

The magazine’s design very much matches the philosophy and audience of matchbook. The pages offer blank white space but the pages are sufficiently field with cutout pieces of clothing, furniture, makeup, and vintage technology. The mix of serif and sans serif fonts adds a touch of modern elegance and traditional vintage to each spread. The pictures and products give the pages pops of vibrant colors that create an elegant contrast with the white background of the pages. The eclectic spreads of products add to the flea market feel of the magazine, which matches the tastes of readers.

Multimedia

All of the products featured in the magazine are interactive. Readers can share the featured content to their social media platforms. They can also comment on the content and can claim the link to the products so they can buy what they see directly. Advertisements are also set up as such so that readers can comment, share and link up to the product. This is a great multimedia feature that definitely adds substance to the magazine that a print publication couldn’t. Readers can purchase what they see in the magazine straight from reading the magazine with no hassle.

Navigation

Matchbook magazine is set up as an entire magazine just online. There really isn’t a skip through where if you click on something on the index page that it will directly take you to that section of the magazine. The only navigation present is to move back and forth between pages through an interactive page curl, just as you would if you were flipping a printed magazine.

Garden & Gun Magazine: the soul of the south

For my magazine publishing class, we were asked to do a short report on an award-winning magazine of our choice.  garden-and-gun-3Being that I 1. love food, adventure and tropical paradises, and 2. am slightly (and by slightly I mean absolutely) obsessed with The South, I had to choose Garden & Gun magazine.  While I am nowhere near the kind of person this magazine is published for (the average reader makes about a meager $2 million a year), a girl can only hope that one day she’ll be a part of the elite readership or maybe even finagle her way into the charing and exclusive staff.

Audience

From the first five pages of Garden & Gun you can tell that the type of reader this magazine appeals to is one with a sense of adventure and high-class. Garden & Gun has a total audience of 1,218,750 people. 6 percent of the readers are located in the Northeast, 10 percent in the Mid-Atlantic, 8 percent in the Midwest, 6 percent in the West, 11 percent in the Southwest and 59 percent in the Southeast. 92 percent of readers are 35 years old or older. 53 percent of readers aScreen Shot 2015-02-08 at 12.47.56 PMre male and 47 percent are female. Garden & Gun magazine is all about living well and being active. These readers hail from all fifty states and are affluent. 26 percent of readers have an income of $1.5 million and above. 43 percent of readers own more that two houses and take an average of 13 trips per year. This affluence in their readership is reflected well in their advertisements that feature expensive brands such as Rolex as well as money managing companies and hotels on private island getaways.

Editorial Philosophy

The magazine’s specific focus is about how to live and more engaged life that feature land, literature, music, arts and food. This magazine focuses on the “richness” of the South and how to enrich your life beyond what the Southern geography has to offer.

It’s approach to content is to always have the higher-class of a category. They don’t feature any bang for your buck vacations or best cheap eats in the South. It’s all about living life with no regards to price, only focusing on what will make the readers life more active, meaningful, and mentally and physically more beautiful.

Its identity is that Garden & Gun is the only magazine that “moves from the sporting life to lush land and gardens, from architectural pursuits to adventurous travel, from food and drink to visual splendor.” The magazine states that it is all about “a life well-lived.”

It’s different from other magazine’s because it is the only magazine that appeals to a high-class southern living 35 years and older person. Southern Living features similar articles about places and foods in the south but these features are much more affordable. Garden & Gun features the costly places and foods of the South.

Editorial Formula

Garden & Gun is a bi-monthly magazine with six issues per year. Garden & Gun breaks down its content into six categories. six The categories are as follows:

The Sporting Life: outdoors lifestyle, boating, golfing, fishing and huntingurl

Land & Garden: luxurious properties and homes, iconic gardens and conservation

Food & Drink: southern food culture, farm to table and celebrity chefs Travel & Adventure: hotels, lodges and destinations throughout the South and beyond

Style & Design: home decor, fashion, shopping and entertaining

Arts & Culture: art, architecture, music, literature and city and town profiles

The logic to their content is that these categories all combine to help the reader live a well-lived life that is active, affluent and engaged.

Organization

Edward Bell III owns Garden & Gun. He partners with President and CEO of Garden & Gun, Rebecca Wesson Darwin, and partner Pierre Manigualt. Garden & Gun owns the following blogs:

A Southern focus: dedicated to photography and art,

Belle Décor: a style blog

Good Eats: a food blog

Southern in the City: Living outside of The South

Southern Sounds: a music blog

The Sporting South: a sporting blog

The company and editorial team are headquartered in Charleston, South Carolina. I could not find an exact number of employees that work for the company but the magazine does feature four contributors every issue along with their regular writers and executive team contributions.

Screen Shot 2015-02-08 at 12.46.30 PMAdvertising/Editorial Ratio

The February/ March issue has 136 pages with about 36 full page ads and 13 pages with half or quarter page ads. This equals about 36 percent of the magazine being comprised of ads and 64 percent being comprised of editorial and graphics.

Editorial

The Magazine does a stunning job at matching its philosophy with its audience. Garden & Gun’s audience is very affluent and looking for adventure. The magazine matches this by having sections of the magazine called “Talk of the South” that features things for the affluent to explore in their own neck of the woods. It also features a section called “Due South,” which features expensive getaways with spectacular views and excursions that the wealthy can only enjoy.

 

Design

gardengun600The design is very simplistic. Garden & Gun uses the pictures to create the color in the magazine. In Paradise Found: Hidden Caribbean, use full-page pictures of the destination. You can tell they try to use the pictures to grab the readers into their lavish and lively vacation suggestions. The magazine also uses a serif font, which adds to the older, sophistication of the magazine, since sans serif seems to give text a younger feel. The magazine uses small dotted lines to separate columns of texts to create separation in an appealing way. The magazine also always use the & sign within the text to match the company’s logo of Garden & Gun. Due to this, the reader is constantly reminded of what they are reading throughout the issue due to this text style.

Nutella and Strawberry Stuffed Pancakes with a side of Cheesy Scrambled Eggs

As finals are descending upon us, essential human needs fall by the wayside.  We all no longer know what it is like to sleep more than 4 hours at a time, sweatpants become our everyday attire, and food consists of Doritos  cup-o-noodles, and energy drinks.   Doing all of these things are completely counter productive to doing well on our finals.

In my opinion though getting no sleep and dressing like a slob during finals is perfectly acceptable.  But, everyone needs a nice hearty breakfast to start up your brain in the morning and keep you moving.  So I took a Nutella Stuffed Pancake recipe from Divas Can Cook and tailored it so all of us poor and worn out college students can have a nice hearty breakfast right in our microwave.

For this recipe you’ll need to go to Outtakes and buy the following items pancake mix, pancake syrup, Nutella, cheese (optional), Silk soy milk, eggs and butter (only if you don’t have some leftover from previous recipes).

Pancake Ingredients

Start off by slicing four large strawberries into thin slices.

Strawberry Slices

Set your strawberries aside and pour  1/3 cup of pancake mix into a small bowl.  Add about 5 tablespoons of water to the mix.

Pancake and Water

Mix the water and pancake mix together.  The mix should be pretty thick but should still have a liquid consistency.

Pancake Mix

Spread a thin amount of butter on a microwave plate to make it non-stick.  Pour the pancake mix onto the dish.

Pancake pre-microwave

Add two small spoonfuls of Nutella to the middle of the pancake mixture.

Pancake and Nutella

Microwave the pancake with Nutella for 2 minutes.  While this is microwaving, crack one egg into a microwave safe bowl.

Egg

If you would like cheese in your eggs, the cut up tiny pieces of pieces of cheese and place in the bowl with the egg.

Cheese and Egg

Add one tablespoon of soy milk (or any kind of milk you want) to the mix.  Use a fork to whisk the egg, milk and the cheese together. Set aside until the pancake is done in the microwave.

Egg mix

Head back over to your microwave once the two minutes are up and check to see if your pancake has cooked.  The pancake will not look as crispy as it would have if it were made on a griddle but it should be the same consistency as a pancake.  Place your strawberries on top of the pancake.

Pancake with Strawberries

Add syrup to top off your Nutella and strawberry pancakes.

Pancakes and Syrup

Place your bowl of egg in the microwave and microwave it for 1 minute. After a minute the egg should look light and fluffy.

Egg

Take a fork and whisk the egg to make them scrambled.

Scrambled Eggs

Place your eggs on your pancake plate and you have a very filling and easy breakfast to give you fuel before your finals!

Finished meal

Nutella Stuffed Pancakes with Strawberries

Ingredients

  • 1/3 cup Pancake mix
  • Pancake Syrup
  • 5 Tablespoons water
  • 2 spoonfuls of Nutella
  • 4 large strawberries, sliced
  • teaspoon of butter

Directions

  • Mix pancake mix and water together in a bowl.
  • Grease a microwavable plate with butter.
  • Pour the pancake mix onto the plate and add Nutella to the center of the mixture.
  • Microwave the pancake mix for 2 minutes.
  • Place strawberries on top of the cooked pancake.
  • Top with syrup and enjoy!

Cheesy Scrambled Eggs

Ingredients

  • 1 egg
  • 1 slice of cheese, cubed into tiny pieces (optional)
  • 1 tablespoon of milk

Directions

  • Crack the egg into a microwavable bowl
  • Add cubed cheese and milk into the bowl
  • Whisk the mixture with a fork until well blended
  • Microwave the mixture for 1 minute or until egg is light and fluffy.
  • Take a fork and whisk the egg to make it scrambled.
  • Serve and enjoy!

Rice, Gravy and Vegetables Dinner

I figured it was probably time to introduce a food to everyone that doesn’t mainly consist of some sort of sugar.  So when Effortless Styles posted an Effortless White Rice Recipe, I knew it was time to take this whole no oven or stove business to a whole new level.

If you’re a lover of rice, gravy, peppers, or onions this dinner recipe will be for you.  The best part about it is you can make it all using only a couple of bowls, a plate, a microwave, and a quick trip to Outtakes.

At Outtakes you’ll need to buy a box of instant rice, a jar of gravy, a green pepper, and an onion.  All of this will cost you about a meal and a half to two meals (and it will last you for about 4 or 5 servings of this recipe). Then, grab some vegetable oil, a plate, bowl, and knife from your CC desk.

Ingredients

First, chop about an eighth of an onion into medium sized bits.

Chopped OnionsPpour about a tablespoon of vegetable oil into a small microwavable bowl.  Add the chopped onion to the bowl and mix so that olive oil if lightly covering each onion bit.  Sprinkle with a dash of salt.

Cook OnionsMicrowave the onions for 1 minute on high or until the onions are translucent.  Pour 1/2 cup of water on top of the onions.  Add 1/2 cup of instant rice to the onion and water mix. Place the bowl in the microwave and cook for 3 minutes.  Then, let it sit for 5 minutes to absorb the water.

Rice in a Bowl

While waiting for the rice to absorb the water, chop 1/8 of a green pepper into small bits.  Again pour about a tablespoon of vegetable oil in a bowl.  Add the chopped green pepper into the bowl and mix so that there is a thin coat of vegetable oil over the pepper.  Add a pinch of salt and pepper.  Microwave the bowl for 1 minute.

Green PeppersPlace your rice and onions onto a plate.

Onion with RIcePour your green peppers on top of the rice.

Pepper and RicePour about a 1/4 of the can of gravy (more if you’re like me and could eat gravy by the liter) into a microwave-safe bowl and microwave for 1.5 minutes.  Pour over top of the rice and viola! You have a home cooked meal in your dorm.

Gravy and Rice

Ingredients:

  • 1/2 cup of instant rice
  • 1/4 can of gravy (any type)
  • 1/8 chopped green pepper
  • 1/8 chopped onion (red or yellow)
  • Salt and Pepper
  • 2 tablespoons of Olive Oil
  • 1/2 cup water

Directions:

  • Combine onion and 1 tablespoon of olive oil in a bowl.  Add a pinch of salt on top.
  • Microwave the onions on high for 1 minute.
  • Add water and rice into the onion bowl and microwave for 3 minutes.  Let the rice sit for 5 minutes.
  • Combine peppers, 1 tablespoon of olive oil, and a pinch of salt and pepper into another bowl and microwave for 1 minute.
  • Pour your rice onto a plate.
  • Pour your peppers on top of the rice.
  • Microwave the gravy for 1.5 minutes on high in a separate bowl.
  • Pour over your rice, onions, and peppers.
  • Serve and enjoy!

Banana Cream Cheesecake

Now that it’s starting to get semi-warm out in Towson, we’re all starting to venture out of our rooms now.  And if you’re anything like me, for some reason that means you eat at the dining halls three times as much as you do during the winter.  I thought why not then do a recipe that would allow you all to squeeze our meal plan for all it’s worth.

Did you know that it is socially acceptable to take two bananas to go with you from the Glen and Commons?  No? Now you do! So head on over to the Glen with some friends, eat some decent food, and then grab a couple of bananas on your way out for this Banana Cream Cheesecake recipe I found this week on How Sweet It Is.  Since we all probably don’t have a bunch of mason jars or more than two mugs sitting around, I’m going to cut the recipe in half.

For this recipe you’ll need to head to Outtakes for some graham crackers, Silk soy milk, butter, cream cheese, and caramel sauce (optional).  Then head on down to your CC desk and sign out vanilla extract, a measuring cup and bowl.  Squander through your assortment of mugs that your mother probably gave you for what reason is yet to be seen and pick your two favorite.

Banana Cream Cheesecake

Crush four bars of graham crackers in a bag into fine pieces.

Measure Graham Crackers

Then measure out a third of a cup and add two tablespoons of melted butter to the graham crackers and mix until it forms a dough-like substance.

Graham Cracker and Butter

Pour the graham cracker mix into the bottom of each mug and press down so it forms a crust.

IMG_0711

Mash one and a half bananas into a bowl (set aside the remaining half of the second banana).  Then add 4 oz. of melted cream cheese (about half of an average pack) to the bananas and mix together.

Mashed Bananas

How Sweet It Is’s recipe calls for adding 1 tablespoon of coconut milk and condensed milk to the mix.  I’m not sure about you but those aren’t exactly milks I keep in my fridge for cereal. Lucky for us though, soy milk will do the trick just as well.  So add 2 tablespoons of silk milk the mix and stir.

Mix Together Milk

I also added a teaspoon of caramel fudge to sweeten the milk a little bit.  Lastly, add a teaspoon of vanilla extract to the mix and stir it all together.

Cheesecake mix

Slice the remaining half of the banana and add about three slices on top of the graham cracker crust in the mugs.

Graham Crust Bananas

Pour the cheesecake mix on top of the graham cracker crusts in your two mugs.  Place both mugs in your refrigerator overnight.

Cheesecake mixture

After the cheesecake has hardened top with any remaining banana slices and graham cracker crumbs.  Drizzle a little bit of caramel sauce on top.  Then serve and enjoy this spring treat!

Ingredients

  • 2 tablespoons butter
  • 1/3 cup graham cracker crumbs
  • 4 oz. of cream cheese
  • 2 ripe bananas
  • 2 tablespoons soy milk
  • 1 teaspoon caramel fudge (optional)
  • 1 teaspoon vanilla extract

Directions

  • Mix together butter and graham cracker crumbs
  • Place mixture in bottom of two mugs and form a crust
  • Mix 1 and 1/2 mashed bananas and cream cheese.
  • Add 2 tablespoons of milk, 1 teaspoon of caramel sauce, and 1 teaspoon of vanilla extract into the mixture and stir thoroughly.
  • Place sliced bananas on top of graham cracker crust in mugs.
  • Pour banana and cream cheese mixture over the crust.
  • Place mugs in the refrigerator for at least 4 hours or until it is a hardened-spongy texture.
  • Top with extra banana slices and graham cracker crumbs.
  • Eat and enjoy!

Oreo Cheesecake Cupcakes

I’m almost 90 percent positive that every single person in this universe enjoys one of the following:  oreos, cheesecake and/or cupcakes.  If you do not enjoy any of these, who are you?!   However, if you enjoy at least one of these sweets this recipe is for you.  I first discovered it through a google alert (thank you digital publishing class for that technological gem) about a no-bake cupcake recipe from Eugenie Kitchen.  And since this week has been the worst week ever (for the world and for myself), I decided to indulge myself and make a no-bake treat that may be completely loaded with sugars and fats but will make your taste buds happy and therefore will make your inner conscious smile as well.

Oreo Cheesecake Cupcakes

So here is what you need to do to make Oreo Cheesecake Cupcakes: go to Outtakes in West Village.  While you’re there buy butter, some confectioners sugar, Silk soy milk (or the 2% they sell there), cupcake holders, cream cheese, graham crackers, and oreos.  Lucky you, they’re all  in the same aisle (it’s like they know we want to bake or something).  The only ingredients Outtakes will not have is the vanilla extract and plastic baggies but just head on down to your lobby and sign them out from the CC desk.

Ingredients

Now these ingredients are slightly different from Eugenie Kitchens because we’re poor college students and whipping cream isn’t exactly something we can find in a friends refrigerator.  So instead of whipping cream we’re just going to use a little extra butter and your milk.

Next, line a cupcake tray with your cupcake liners.  (You’ll only need about nine cupcake holders since this recipe makes only that much which is nice since it will prevent you from eating everything.)

Holders

Place 7 pieces of graham cracker in a bag and crush it with your hands, a spoon, or a rolling pin in the have one (I just slammed mine on a table) until the cracker is in fine pieces.  Next take another bag and place 5 to 6 oreos (6 if they’re double-stuffed) in a bag and  crush them as well.  Set aside the bag of crushed oreos.

Crushed Oreos

Combine in a bowl the crushed graham crackers and 1/2 stick of melted butter until the texture is chunky yet still wet-looking.

Graham Cracker Crust

Spoon about a tablespoon of this mixture into each cupcake holder.  Press down the mixture with a spoon so that it fills out the bottom of the cupcake holder. Once all of the cupcake holders are filled about a fifth of the way, set in a cool place or in your fridge.

Graham Cracker Bottom

Here is the tricky part, take 1/3 cup of butter and 3/4 cup of milk and whip together with a wisk.  It will take a while and will give you a definite arm workout but eventually it will look like whipped cream (below it looks gross but that’s just because I used Silk soy milk).

Butter and Silk Milk

Add 5.5 oz. of melted cream cheese into the whip, as well as 2/5 cups confectioners sugar, and a half teaspoon of vanilla extract. Once this is all mixed together well, add in your crushed oreos and mix.

Cheesecake Mixture

Take your graham cracker cupcakes out of your fridge and plop a spoonful of oreo mixture onto of the graham cracker layer.

Fill CupsOnce all of the cups are filled, chill the cupcakes over night inside of your fridge.

After the cupcakes are chilled, crush four more oreos in a bag and sprinkle them on top of the cupcakes.

Oreo Cheesecake Cupcake Topping

Serve and be happy!

Ingredients

  • 3/4 cup butter
  • 1 package of graham crackers
  • 5.5 oz. of cream cheese
  • 3/4 cups milk
  • 10 oreo cookies
  • 2/5 cups confectioner’s sugar
  • 1/2 teaspoon of vanilla extract

Directions

  • Line your cupcake pan
  • Crush oreos and graham crackers in different bags into fie pieces
  • Combine 1/2 stick of butter and graham cracker bits until well combined
  • Place mixture in botom of cupcake holders and chill
  • Wisk milk and leftover butter until light and fluffy
  • Combine with cream cheese, confectioner’s sugar, and vanilla extract
  • Mix in 6 crushed oreos
  • Spoon mixture on top of graham cracker layers
  • Place cupcakes in the refrigerator over night
  •  Once chilled add the rest of the oreos on top, crushed
  • Serve chilled